WebWise
Client
Webwise
Role
UI Designer
UX Researcher
Interaction Designer
Tags
UI Design
UX Design
Web Design
Timeline
2 months
Fun fact 🏆
In just two months, I took the Webwise project from concept to reality, working closely with clients to ensure every aspect of the design met their needs. This involved extensive collaboration and iterative design processes to create a seamless user experience tailored to each individual's internet needs.
About the client 👤
WebWise, an innovative subscription-based website application designed to streamline the process of finding the perfect internet service provider tailored to individual and community needs. With its user-friendly interface, comprehensive database of providers, and smart recommendation engine, WebWise offers users a seamless experience in navigating the complexities of the online world.
Problem❓
Users often find it hard to choose from so many internet providers and plans, which can be confusing. Many have trouble finding a plan that fits their specific needs because most recommendations are too general. Comparing features, prices, and benefits takes a lot of time and can be complicated. Important details are often hidden in fine print or written in technical language that's hard to understand. The search process is inefficient, requiring visits to many different websites, which leads to frustration and a poor experience. Users may also doubt the accuracy of the information they find, making them hesitant to choose a provider. Additionally, poor website design and lack of user-friendly features can make it even harder for some people.
Design process 🔍
User persona 🤔
Sarah Thompson
Marketing Assistant
Persona Summary
Sarah is a young professional who recently moved to a new city for work. She relies heavily on the internet for both personal and professional use, from streaming movies and staying connected with friends to conducting research and attending virtual meetings. However, she finds the process of selecting an internet provider overwhelming and time-consuming, as she is unfamiliar with the local providers and their offerings.
Needs and Goals
Simplicity: Sarah seeks a simple, straightforward way to compare internet plans without extensive research.
Reliability: Working from home occasionally, Sarah values internet plans with a strong track record of reliability.
Affordability: On a tight budget, Sarah looks for plans offering good value and fitting within her financial constraints.
Convenience: Sarah prefers a platform that quickly matches her with suitable internet plans, saving her time and effort.
Trustworthiness: Trusting accurate and unbiased information is crucial for Sarah due to the importance of a stable internet connection for work and personal use.
Frustrations
Solutions 💡
Streamlined Options: Webwise simplifies the selection process by offering a curated list of internet providers and plans tailored to individual needs, reducing confusion and decision paralysis.
Personalized Recommendations: By understanding each user's specific requirements, Webwise provides customized plan suggestions that better match their needs.
Easy Comparison: Webwise presents a clear and straightforward comparison of features, pricing, and benefits, saving users time and making the decision process easier.
Clear Information: Important details about internet plans are displayed in plain language, with key points highlighted to ensure users understand the offerings without getting lost in technical jargon.
Efficient Search: Webwise consolidates all necessary information in one place, eliminating the need for users to visit multiple websites, and providing a seamless and efficient search experience.
Enhanced User Experience: The platform's intuitive design and user-friendly features reduce frustration, ensuring a smooth and pleasant experience for users.
Trustworthy Information: Webwise ensures that all information provided is accurate and credible, helping users feel confident in their decisions.
Final design
What I learned ☘️
Creating Webwise for users like Sarah taught me key lessons in product design:
Simplicity and Transparency: By presenting information clearly and concisely, I improved user understanding and decision-making.
Trustworthiness: Highlighting reliability was crucial for emphasizing the platform’s credibility.
Affordability: Offering value-focused options addressed diverse budget needs.
User-Centric Design: Streamlining the user journey made the experience more efficient and satisfying.
Overall, developing Webwise taught me the importance of empathy, clarity in design, and building trust through transparency.
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