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Innovating the user experience to drive client engagement

Innovating the user experience to drive client engagement

Innovating the user experience to drive client engagement

Client

Eltezza Ltd.

Role

UI Designer

UX Researcher

Interaction Designer

Tags

UI Design

UX Design

Web Design

Timeline

3 months

Fun fact 🏆

Selected from 70 candidates, I redesigned Eltezza's website, creating a seamless and engaging user experience.

About the client 👤

Eltezza is a versatile creative agency, they specialize in web development, graphic design, social media strategy, and video production. Whether aiming for a captivating video campaign to launch a new product or seeking a modern brand refresh, they provide an all-in-one solution to transform visions into reality.

Problem❓

The current website no longer aligns with the evolved brand identity and the high-quality work they are capable of delivering. With new content and an expanding client base, the outdated website fails to effectively showcase their expertise and the caliber of their recent projects. This misalignment hampers their ability to attract and engage potential clients, necessitating a comprehensive redesign to accurately reflect their brand’s growth and capabilities.

Design process 🔍

Emphatize

I start by understanding the users. I conduct research, interviews, or observations to get a clear picture of their needs and challenges. This helps me step into their shoes.

Emphatize

I start by understanding the users. I conduct research, interviews, or observations to get a clear picture of their needs and challenges. This helps me step into their shoes.

Emphatize

I start by understanding the users. I conduct research, interviews, or observations to get a clear picture of their needs and challenges. This helps me step into their shoes.

Define

After gathering insights, I analyze the data and define the core problem or challenge based on what I’ve learned about the users. This gives me a clear direction for my design.

Define

After gathering insights, I analyze the data and define the core problem or challenge based on what I’ve learned about the users. This gives me a clear direction for my design.

Define

After gathering insights, I analyze the data and define the core problem or challenge based on what I’ve learned about the users. This gives me a clear direction for my design.

Ideate

Now, I brainstorm ideas and explore multiple solutions. I try to think outside the box and come up with creative ways to solve the problem, without judging ideas too early.

Ideate

Now, I brainstorm ideas and explore multiple solutions. I try to think outside the box and come up with creative ways to solve the problem, without judging ideas too early.

Ideate

Now, I brainstorm ideas and explore multiple solutions. I try to think outside the box and come up with creative ways to solve the problem, without judging ideas too early.

Prototype

I create simple prototypes, whether they’re low-fidelity wireframes or basic models, to bring my ideas to life. These allow me to quickly test the core concepts.

Prototype

I create simple prototypes, whether they’re low-fidelity wireframes or basic models, to bring my ideas to life. These allow me to quickly test the core concepts.

Prototype

I create simple prototypes, whether they’re low-fidelity wireframes or basic models, to bring my ideas to life. These allow me to quickly test the core concepts.

Test

I test my prototypes with users to see how they interact with the design. I gather feedback, refine the solution, and make necessary changes based on real user behavior.

Test

I test my prototypes with users to see how they interact with the design. I gather feedback, refine the solution, and make necessary changes based on real user behavior.

Test

I test my prototypes with users to see how they interact with the design. I gather feedback, refine the solution, and make necessary changes based on real user behavior.

Solutions 💡

  • Redesigning the website design that aligns to the new brand identity and high quality of work.

  • Feature updated content and showcase recent projects.

  • Effectively highlight their expertise and the caliber of their services.

  • Enhance the user experience.

  • Attract potential clients.

  • Accurately reflect their brand’s growth and capabilities.

Former website design

  • The design is outdated; the client also mentioned that the brand will be updated.

  • There are no social proofs or testimonials to help build the client's trust.

  • The website lacks a showcase of the agency's outputs or designs.

  • There is insufficient information about the services. Clients want to have an idea before jumping on a call.

  • The form to be filled out is difficult to notice.

  • There is no transparency about their project process.

  • There is no Frequently Asked Questions (FAQ) section if clients want to find answers.

  • The design is outdated; the client also mentioned that the brand will be updated.

  • There are no social proofs or testimonials to help build the client's trust.

  • The website lacks a showcase of the agency's outputs or designs.

  • There is insufficient information about the services. Clients want to have an idea before jumping on a call.

  • The form to be filled out is difficult to notice.

  • There is no transparency about their project process.

  • There is no Frequently Asked Questions (FAQ) section if clients want to find answers.

Final design

  • Update Website Design and Branding.

  • Incorporate Social Proof and Testimonials.

  • Showcase Agency Outputs and Designs.

  • Provide Clear Information About Services.

  • Increase Transparency About the Project Process.

  • Add a Frequently Asked Questions (FAQ) Section.

  • Improve Form Visibility.

Client's comment 💜

”Jim was amazing to work with, he helped us solve UI/UX problems and enable our website redesign to really captivate our visitors/potential clients. We have developed a great relationship with Jim and we will continue to use collaborate with him.”

Mo Eltayeb

Mo Eltayeb

Managing Director @ Eltezza

Managing Director @ Eltezza

What I learned ☘️

After completing the project, I've learned the importance of balancing visual appeal with usability in UI design.


  • Collaborating closely with the client's team, I ensured our work aligned with their preferences while also considering the user experience.


  • Managing project timelines and deliverables.


  • I discovered the value of clear communication and regular updates with the client.


  • Incorporating feedback effectively, I prioritized user-centric design principles and adapted to changing requirements throughout the project.

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Ready to turn your ideas into digital magic?

Let’s team up and create something awesome!

Ready to turn your ideas into digital magic?

Let’s team up and create something awesome!

Ready to turn
your ideas
into digital magic?

Let’s team up and create something awesome!

JIMWELL

A seasoned UI and UX designer on a mission to make an impact in the digital world.

My services

UI Design (Figma)

Website re-design

Landing page design

Website consultation

Follow

JIMWELL

A seasoned UI and UX designer on a mission to make an impact in the digital world.

My services

UI Design (Figma)

Website re-design

Landing page design

Website consultation

Follow

JIMWELL

A seasoned UI and UX designer on a mission to make an impact in the digital world.

My services

UI Design (Figma)

Website re-design

Landing page design

Website consultation

Follow

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